Like any business which wants to become, or to remain viable, and experience continued healthy growth and sustainability in the 21st Century, our firm, just like your business, must transition from the marketing practices of the past century, and become proficient,at least to some degree, in the practice of digital market.
Digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. This means that your company’s website, social media marketing, content marketing, blogs, and SEO all fall under the umbrella of digital marketing.
Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: The world is online. Today, it is estimated that most Americans spend at least 24 hours per week on the Internet, most of the time using their smartphones. 91% of adults always have their smartphones within easy reach, and get the majority of their information from them. With so many people online, it’s essential for businesses to be online as well.
Digital marketing gives any business, no matter it’s size, the ability to reach a global marketplace. You can save money, effectively build brand reputation, and reach more customers relatively easily, for less than you once could with what are considered traditional marketing methods. Also, digital marketing helps your business get to better know your target audience and allow them to interact and know you more personally, which can help to create brand loyalty, and lead to long lasting relationships, positive “word of mouth”, and quality referrals.
The advent of the Internet has done much to help “level the playing field”. Digital marketing makes it easier for small businesses to compete in a big marketplace, and gives them an opportunity to “gain ground”and more quickly catch up to their big-name counterparts. Digital marketing is as close to “free” as you’re going to get, when it comes to advertising. All you need to market your business now is a laptop, a bit of creativity, and a some know-how.